How did KL customers react to RM15 tiramisu from Nude?

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KL Customers' Negative Reaction to RM15 Tiramisu at Nude Bakery

Customers at Ong Ai Li's former stall, Nude Bakery, in Kuchai expressed significant dissatisfaction with the RM15 tiramisu, with some actively comparing it to larger, more affordable versions available at pasar malam (night markets). This price point was perceived as "outrageous" by many, a stark contrast to Ong's prior experience in high-end Singaporean kitchens where desserts of a similar price achieved a different reception.
Direct Comparisons with Pasar Malam Offerings

The negative sentiment was amplified by customers who would physically bring tiramisu purchased from local night markets to Ong's stall. These individuals would present their purchases, often twice the size of Nude Bakery's offering, to directly challenge the RM15 price. This practice underscored a perceived lack of value for the price being charged in the Malaysian context.
Contrast with Singaporean Customer Expectations

Ong Ai Li, having spent 16 years in Singapore's esteemed culinary scene, including at a two-Michelin-starred restaurant, was accustomed to customers readily accepting and even appreciating higher dessert prices. In Singapore, a S$15 dessert (approximately RM47) would often elicit expressions of gratitude. The Malaysian market, however, presented a different reality, where the RM15 price for tiramisu led to criticism rather than appreciation.
Efforts to Persuade Malaysian Customers

Ong's husband and business partner, Josh Chua, recalled the significant effort required to convince customers in Malaysia to try their desserts. They frequently had to persuade potential patrons, even offering the tiramisu for free if the customer was not satisfied. This approach highlights the initial struggle to align their pricing and perceived value with local consumer expectations, a challenge stemming from their extensive experience in a different market.

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How did KL customers react to RM15 tiramisu from Nude?

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