How did major brands react to ads appearing with hateful content?

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Major Advertisers Paused Spending on YouTube Amid Hateful Content Controversy

In early 2017, major advertisers withdrew their spending from YouTube, seeking assurances that their marketing messages would not be linked to racial slurs and offensive videos. This action followed revelations by a British newspaper that advertisements from prominent brands had been placed alongside hateful content, including videos from Felix Kjellberg, known online as PewDiePie. The situation highlighted the shortcomings of computer algorithms in assessing the potential for troublesome or inflammatory content when determining ad placements.

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How did major brands react to ads appearing with hateful content?

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