How did Malaysians raise RM1.2 million for a premature baby in 29 hours?

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Malaysians Raised RM1.2 Million for Premature Baby Within 29 Hours Through Charity Initiative

A remarkable fundraising effort by Malaysians and international donors successfully gathered RM1.2 million within 29 hours to cover the medical expenses of a premature Malaysian infant, Eloise Ang Xuan Rui, born in Singapore. The initiative was spearheaded by the non-profit organisation One Hope Charity & Welfare, which leveraged its digital platforms to facilitate the rapid collection of funds. The baby, born at 24 weeks and weighing just 670g, required extensive medical care in Singapore, with estimated costs reaching S$400,000 (approximately RM1.22 million).
Swift Fundraising Achieved Through Digital Outreach

One Hope Charity & Welfare launched the fundraising campaign on a Sunday, quickly reaching its RM1.2 million target. The organisation utilized its recently developed website and mobile application, supported by a technology partner, to send out notifications to its existing base of approximately 15,000 active members. This digital outreach enabled a swift dissemination of information about the urgent need, mobilising a large number of potential donors in a short period.
Significant Contributions from Donors

The fundraising success saw contributions from close to 15,000 donors, encompassing individuals from both Malaysia and other countries. This widespread participation underscores the public's willingness to support critical medical cases, particularly involving vulnerable infants. The speed at which the target was met highlights the effectiveness of the charity's established network and its ability to engage donors efficiently.
Transparency in Donation Tracking

A key feature of the fundraising process was the transparency offered through the charity's new mobile application. This platform allowed the public to track their contributions in real-time, fostering trust and encouraging further donations. The ability to monitor the progress of the fundraising effort in a clear and accessible manner likely played a role in its rapid success.
Addressing Extensive Medical Needs of Premature Infant

The funds were raised to address the substantial medical bills for Eloise Ang Xuan Rui, who was born prematurely at 24 weeks gestation. Due to her underdeveloped organs, she requires prolonged incubation in Singapore for at least 160 days, a medical necessity that drove up the estimated costs to S$400,000. The baby's parents, Ang Theam Seah and Koh Pei Ying, who are Malaysian workers in Singapore, could only afford RM50,000 of the total medical expenses, necessitating external support for their child's critical care.

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How did Malaysians raise RM1.2 million for a premature baby in 29 hours?

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