How did Matrade secure RM432.18 million at Saudi Build 2025?

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Matrade Secured RM432.18 Million in Sales at Saudi Build 2025 Through Pavilion Participation and Business Matching

The Malaysia External Trade Development Corporation (Matrade) achieved total secured sales of RM432.18 million at the 35th Saudi Build 2025 exhibition. This significant figure was comprised of RM251.26 million generated directly from the Malaysia Pavilion and an additional RM180.92 million from facilitated business-matching sessions. Saudi Build is recognised as a primary trade exhibition for construction services and building materials within Saudi Arabia, held at the Riyadh International Convention and Exhibition Centre.
Malaysia Pavilion Drove Substantial Direct Sales

The Malaysia Pavilion, under Matrade's leadership, successfully showcased 16 Malaysian exhibitors. These companies represented a diverse spectrum of construction-related sectors, including building materials, engineering services, smart construction technologies, project management, and energy-efficient solutions. The collective sales generated by these exhibitors within the pavilion reached RM251.26 million, highlighting the strong interest from attendees in Malaysian offerings.
Business Matching Sessions Generated Significant Trade Leads

Complementing the on-site pavilion sales, Matrade's Global Buyers Programme (GBP) played a crucial role in facilitating RM180.92 million in sales. This programme specifically brought international buyers from countries including Saudi Arabia, the United Arab Emirates, Egypt, Nigeria, and Senegal to engage in targeted business-matching sessions. These sessions were instrumental in generating promising trade leads and identifying potential export opportunities for Malaysian participants.
Participation Aligned with Strategic Market Expansion Goals

Matrade's involvement in Saudi Build 2025 is a strategic component of its broader initiative to expand the presence of Malaysian companies in high-growth markets within the Gulf Cooperation Council (GCC) region. The exhibition provided a platform to support Saudi Arabia's Vision 2030 agenda and to bolster bilateral trade ties, particularly in the construction and infrastructure sectors. The strong interest shown by Saudi and regional stakeholders, including developers, contractors, consultants, and investors, underscores the potential for continued engagement and future collaborations.

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How did Matrade secure RM432.18 million at Saudi Build 2025?

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