How did Muiz Hot Chicken achieve RM45 million in sales from RM20 profit?

Question

Accepted Answer

Muiz Hot Chicken Grew From RM20 Initial Profit to RM45 Million in Sales Through Recipe Refinement and Strategic Expansion

Muiz Hot Chicken has achieved a remarkable RM45 million in total sales, originating from an initial profit of just RM20. This significant growth is attributed to the founder's dedication to refining the fried chicken recipe, utilizing quality ingredients and spices, and strategically expanding the business from a single street stall to over 180 stalls and five restaurant outlets since its inception in 2013. The business has sold an estimated 1.14 million pieces of fried chicken nationwide.
Recipe Development and Quality Focus

The founder, Muhamad Muizzuddin Remle, spent eight months meticulously refining the fried chicken recipe to his own exacting standards. This commitment to taste and quality, using premium ingredients and spices, is cited as a primary driver for customer loyalty and repeat purchases. He initially learned the basics of the trade at his aunt's stall before developing his unique blend.
Business Expansion and Diversification

Muiz Hot Chicken began as a small street stall named "Crispy Fried Chicken" before rebranding. The business has since expanded to include over 180 stalls and five restaurant outlets across Malaysia. Future plans include opening a sixth restaurant outlet in Sungai Merab, Bangi, Selangor, which will feature a drive-through facility and offer a diverse menu including nasi lemak, burgers, and porridge, alongside their signature fried chicken.
Market Penetration and International Ambitions

With a strong domestic presence, Muiz Hot Chicken is now setting its sights on international markets. The immediate plan is to establish branches in Brunei and Singapore. To gauge market reception, the company intends to participate in food festivals in both countries this year as a preliminary step before opening physical outlets.
Entrepreneurial Resilience and Recognition

Muhamad Muizzuddin's entrepreneurial journey has not been without challenges, including a significant car accident that tested his resolve. Despite these setbacks, he remained determined, drawing on mostly self-funded capital, supplemented by loans from Tekun Nasional and Mara. His dedication and business acumen have earned him accolades such as the Food and Beverage Industry Entrepreneur Icon Award and the Youth Entrepreneur Excellent Award.

Reading history

Hide →

This history is cleared when the page is closed.

How did Muiz Hot Chicken achieve RM45 million in sales from RM20 profit?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends