How did myBurgerLab decide on pizza and bubble tea?

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myBurgerLab's Decision-Making Process for Pizza and Bubble Tea

myBurgerLab decided to venture into pizza and bubble tea following a business discussion among co-founder Chin Ren Yi and three partners in April 2018, which led to a public poll to gauge customer preference among several potential new offerings. The overwhelming response from customers directly influenced the launch of both Pizza Lab and Boba Lab.
Public Poll Dictated New Product Lines

The selection process for new culinary ventures involved a public poll conducted by myBurgerLab, mirroring a general election. Customers were given the opportunity to vote for their preferred new items from a shortlist that included pizza, bubble tea, fried chicken, and soft serve ice cream. Pizza emerged as the top choice, confirming the direction for Pizza Lab, while bubble tea secured the second position, leading to the establishment of Boba Lab.
Collaborative Ideation and Partnership

The initial idea for expanding beyond burgers was sparked during a casual drinks session in April 2018 between Chin Ren Yi and three business associates. This led to the formation of a partnership to develop new concepts, utilising an empty lot adjacent to myBurgerLab's existing premises as an incubator space. The collaborating entities involved in this new venture included myBurgerLab itself, along with Inside Scoop, Table and Apron, and Chocolate Concierge.
Brand Philosophy of Ownership and Experimentation

The naming of the new ventures, Pizza Lab and Boba Lab, reflects myBurgerLab's core brand philosophy. The "Lab" component signifies the brand's commitment to experimentation and innovation in food offerings. The inclusion of "my" in the brand name, as explained by Chin Ren Yi, is intended to foster a sense of belonging and ownership among customers who identify with the brand, rather than representing a personal claim or a nationalistic sentiment.
Debut at Tiffin Food Court

Pizza Lab and Boba Lab officially launched their products at the Tiffin Food Court, located at Gasket Alley in Section 13, Petaling Jaya. This debut followed months of conceptualisation and product refinement, showcasing items such as Oolong Tea with Cheese Foam and pizzas with unique names like "Mary's Lamb" and "Huat the Duck." Tiffin Food Court served as a platform for independent restaurateurs to express their culinary ideas.

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How did myBurgerLab decide on pizza and bubble tea?

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