How did MyCreative Ventures support PADU: The Album under the ministry?

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MyCreative Ventures Provided Support for the PADU: The Album Project

MyCreative Ventures, an entity operating under the Ministry of Communications, has provided backing for the music project PADU: The Album. This bilingual Malay-and-English album features a compilation of Malaysian hip-hop and alternative artists, aiming to highlight collaboration and cultural identity within the nation's music scene. The project was initially conceived as an independent endeavour.
Project's Artistic Vision and Naming

PADU: The Album was developed with the intention of showcasing collaboration, storytelling, and cultural identity, reflecting the dynamic nature of Malaysia's music landscape. The album's title draws from the Malay word "perpaduan," which signifies unity, and also incorporates the colloquial term "padu," often used to describe something as impressive or of high quality.
Collaborative Artistic Contributions

The project brings together a diverse group of Malaysian artists, including Kidd Santhe, K-Town Clan, Airliftz, Balan Kash, Syntax, Besanth, Adam Imanullah, Axtin, and Shane Kennedy. These artists contributed to the bilingual, Malay-and-English, five-track album, underscoring the collaborative spirit behind its creation.
Independent Origins of the Project

Producer Pri2 described PADU: The Album as a passion project that originated without the backing of a record label or a major studio. He emphasized that the concept began as a personal idea developed in a bedroom, highlighting its grassroots beginnings and the artist's dedication to music.

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How did MyCreative Ventures support PADU: The Album under the ministry?

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