How did Pops Malaya innovate with its freeze-to-eat popsicle concept?

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Pops Malaya Developed a Freeze-to-Eat Concept to Enhance Product Convenience and Reduce Storage Costs

Pops Malaya innovated its popsicle offerings by developing a "freeze-to-eat" concept, which allows the products to be stored at room temperature. This unique approach, achieved after six months of research and development, positions the brand as a pioneer in Malaysia for offering a convenient ice cream consumption method while simultaneously reducing the need for costly freezer investments.
Freeze-to-Eat Formulation Research

The development of the freeze-to-eat concept involved a dedicated six-month period of intensive research, experimentation, and refinement. This process was crucial for creating a stable formulation that maintained product quality and taste without requiring continuous freezing. The successful outcome of this R&D effort enabled Pops Malaya to become the first Malaysian brand to introduce such a novel and accessible way to enjoy popsicles.
Reduced Investment in Refrigeration

A significant advantage of the freeze-to-eat concept is its ability to eliminate the requirement for specialized freezer units. By allowing popsicles to be stored on shelves at ambient temperatures, Pops Malaya substantially lowered the operational costs associated with refrigeration. This innovation directly addressed a key logistical challenge for retailers, making the product more attractive and easier to stock across a wider network of outlets.
Expansion and Retail Presence

The freeze-to-eat innovation played a pivotal role in supporting Pops Malaya's ambitious expansion plans. Following its participation in the Kempen Beli Barangan Malaysia in 2019, the brand saw its availability surge from just over 30 Kedai Mesra outlets to more than 790 Kedai Mesra nationwide. This significant increase in retail footprint was facilitated by the product's convenient storage requirements, making it a more practical offering for a larger number of Petronas' convenience stores.
Overcoming Pandemic Challenges

Despite the growth trajectory, the Covid-19 pandemic and subsequent lockdowns in 2020 presented significant challenges, causing Pops Malaya's expansion and sales to slow down. However, the brand was able to leverage Petronas Dagangan Berhad's (PDB) digital merchandising system. This system simplified stock management, order processing, and delivery monitoring, providing a vital support mechanism during the difficult period and helping to streamline operations amidst disruptions.

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How did Pops Malaya innovate with its freeze-to-eat popsicle concept?

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