How did Proton secure second place in national car sales?

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Proton Secured Second Place in National Car Sales for 2024

Proton achieved second place in the national car sales ranking for 2024 by selling a total of 152,352 units, encompassing both domestic and export markets. This performance was realised amidst intense market competition from new manufacturers and models, and notably, during the year Proton ventured into the electric vehicle (EV) segment with the introduction of its first EV, the Proton e.MAS 7.
Strong Performance Driven by Key Models

The Proton Saga was the company's best-selling model in 2024, with 72,769 units sold, marking a 3.7 per cent increase compared to the previous year. The Proton S70 also demonstrated significant success, delivering 19,182 units in its first full year, establishing itself as the leading C-segment sedan. Furthermore, the 2024 Proton X50 continued its strong appeal, achieving 23,647 unit sales and securing its position as the bestselling B-segment SUV for the fourth consecutive year, bolstered by 8,000 bookings. The Proton X90 also led its segment, selling 3,553 units and topping the D-segment SUV category in its first full year of sales.
Continued Popularity of SUV and Sedan Offerings

Proton's strategic focus on popular models like the Proton Saga and its SUV range, including the X50 and X70, is expected to drive continued sales momentum into 2025. The 2025 Proton X70 contributed 8,992 units to the company's overall sales in 2024, with December sales showing a notable increase of 36.7 per cent. This sustained demand for its established models, alongside new introductions, played a crucial role in achieving the year's sales targets.
Expansion in Export Markets

Beyond domestic sales, Proton made substantial advancements in its export business during 2024, maintaining its position as the volume leader for automotive exports originating from Malaysia. The commencement of completely knocked-down (CKD) operations in Egypt and the export of new models to various international markets underscore Proton's commitment to growing its global presence and accelerating export sales in the coming years.

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How did Proton secure second place in national car sales?

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