How did Seoul Milk respond to the criticism?

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Seoul Milk Issued a Sincere Apology for Controversial Advertisement

Seoul Milk has issued a formal apology following widespread criticism of an advertising video uploaded to its official YouTube channel on November 29. The company acknowledged the discomfort caused by the advertisement and pledged to implement more stringent measures to prevent similar incidents in the future. In their statement, Seoul Milk expressed deep regret to all consumers who were offended by the content.
Advertisement Deemed Sexist and Removed

The advertisement, which was part of a promotional campaign for organic ranch cows in Cheongyang, depicted a group of women practicing yoga in a natural setting. The video, framed as a "nature documentary," showed a man secretly filming the women before they transform into cows upon his disturbance. This depiction faced severe backlash online, with critics labelling it as sexist and a violation akin to "molka-crime," which refers to illegal filming without consent. The controversial 38-second clip was subsequently removed from YouTube on December 8, after circulating widely on social media platforms.
Company Acknowledged Seriousness of the Issue

In response to the outcry, Seoul Milk conveyed that they are treating the matter with utmost seriousness. The company explicitly stated their commitment to enhancing their review processes to ensure no recurrence of such inappropriate concepts in their future advertising endeavors. This assurance was part of their public apology, underscoring their recognition of the negative impact the advertisement had.
Apology Extended to All Consumers

The dairy giant extended a profound apology to every consumer who experienced discomfort or offense due to the milk advertising video. The statement emphasized a respectful gesture, with representatives of Seoul Milk bowing their heads in a sign of sincere remorse. This act aimed to convey the company's genuine regret and commitment to regaining consumer trust.

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How did Seoul Milk respond to the criticism?

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