How did Starbucks Korea’s Tank Day backlash hit weekly sales?

Question

## Starbucks Korea’s Tank Day backlash cut its weekly payment volume by 8 billion won and sent sales down sharply.

Accepted Answer

Starbucks Korea’s weekly payment volume fell from 32.16 billion won in the previous week to 23.69 billion won between May 18 and Sunday, a week-on-week drop of 26.3 per cent. The decline was described as happening immediately after the “Tank Day” controversy, with the loss amounting to more than 8 billion won, which the report equated to about RM22 million. Spending was also down by roughly a quarter compared with the week before that, pointing to a rapid deterioration in consumer sentiment.

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How did Starbucks Korea’s Tank Day backlash hit weekly sales?

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