How did TahuXTahu scale from 150 to 90,000 bergedil daily?

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Scaling TahuXTahu's Bergedil Production from 150 to 90,000 Pieces Daily

TahuXTahu achieved its significant scaling from an initial production of 150 bergedil packs daily to as many as 90,000 pieces (15,000 packs) during peak periods through a combination of recipe refinement, strategic market engagement, and reinvestment of profits into infrastructure and operational improvements. The business, founded by Nur Khalisah Ismail in 2017 with approximately RM100 in capital, focused on iterating its product based on customer feedback and gradually expanding its capacity. This growth trajectory involved overcoming initial recipe challenges, leveraging sales events for market penetration, and systematically building operational capabilities as demand surged.
Recipe Development and Customer Feedback Integration

The foundation of TahuXTahu's scaling lies in its commitment to perfecting its signature product. Initially, the founder's bergedil tofu recipe did not meet customer expectations, leading to numerous complaints. However, this feedback was actively solicited and used to refine the recipe over a period of nearly a year, transforming it into a product that eventually garnered widespread customer approval. Complementing the main product, the development of a unique spicy soy sauce chilli dip also took six to seven months, becoming a distinctive element that set TahuXTahu apart from competitors.
Market Penetration and Sales Event Engagement

Participation in sales events, particularly at Angsana Mall, played a crucial role in TahuXTahu's expansion. These events provided direct exposure to a broad customer base, yielding encouraging responses from consumers in Johor and Singapore. The positive reception at these public-facing opportunities validated the product's appeal and fueled the confidence to move beyond small-scale production and sales. This direct market engagement was instrumental in understanding demand and building brand recognition.
Reinvestment and Infrastructure Expansion

The business's growth was significantly supported by a strategy of reinvesting daily sales revenue into operational expansion, especially given the founder's limited initial capital. This approach allowed for the opening of the first outlet in 2020, with renovations funded entirely by ongoing sales. Further demonstrating this reinvestment strategy, a substantial RM200,000 was invested to renovate a second outlet, which commenced operations in August 2024. This expansion into a second location led to a notable 100% increase in sales within its first year.
Operational Standardisation and Capacity Growth

As the business expanded, the implementation of Standard Operating Procedures (SOPs) became essential to maintain consistent quality across an increasing volume of production and a growing workforce. Daily production, which began with one sack of potatoes, now utilizes 50 sacks on typical days and escalates to 100 sacks during peak periods. This increased output capacity, coupled with product diversification into chicken and beef bergedil, chicken spring rolls, and beef spring rolls, caters to a wider market demand, with prices ranging from RM9 for a mini box to RM75 for a family box.

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How did TahuXTahu scale from 150 to 90,000 bergedil daily?

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