How did the BTS Meal trend on Malaysian Twitter?

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The BTS Meal Dominated Malaysian Twitter Conversations

The launch of the BTS Meal in Malaysia generated significant online buzz, with the collaboration quickly becoming a top trending topic on Twitter. Hashtags related to the meal, such as #BTSMeal and #BTSxMcDonalds, saw a surge in user engagement, reflecting the high level of excitement among fans. This online activity coincided with reports of disruptions to McDonald's delivery services, suggesting an overwhelming demand driven by the K-pop group's dedicated fanbase, known as ARMY.
#BTSMeal Achieved Top Trending Status

On the day of its release, the hashtag #BTSMeal rapidly ascended to the number one trending topic on Malaysian Twitter. At approximately 10:44 am, it had garnered 26,600 tweets. Its popularity continued to grow, reaching 31,800 tweets by 11:20 am and further increasing to 42,600 tweets around noon, underscoring its widespread discussion among users.
#BTSxMcDonalds Also Saw Substantial Engagement

Running parallel to #BTSMeal, the hashtag #BTSxMcDonalds also trended prominently on Malaysian Twitter. It secured the second position in the trending list at 10:44 am with 5,720 tweets. This position was maintained throughout the morning, with tweet counts rising to 6,695 by 11:20 am and reaching 8,115 around midday, indicating a strong secondary conversation around the collaboration itself.
McDelivery Services Experienced High Traffic

The term "McDelivery" also trended on Malaysian Twitter, appearing as the fourth most discussed topic around 10:44 am with 7,121 tweets. It later shifted to the fifth spot at 11:20 am (7,494 tweets) and sixth spot around noon (7,880 tweets). This trending status for McDelivery is closely linked to reports that the high demand from BTS fans potentially caused McDonald's delivery app and online delivery service to crash. Users attempting to access these services were met with virtual waiting room messages due to high website traffic.

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How did the BTS Meal trend on Malaysian Twitter?

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