How did the original Mont Kiara plan become unfeasible before PJ?

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Original Mont Kiara Plan Was Deemed Infeasible Due to Timing and Opportunity

The initial plan to establish RAYs café in Mont Kiara was ultimately not pursued because the timing was not right and the specific opportunity did not materialise. Founders Kenneth Lee, Samantha Yeo, and Jolene Goh had identified Mont Kiara as their preferred initial location, conducting their first scouting efforts there. However, circumstances at the time prevented them from proceeding with this vision, leading them to seek an alternative site for their first outlet.
Mont Kiara Was the First Location Considered

Before opening their inaugural café in Petaling Jaya's Section 51A, the RAYs founding team, comprising Kenneth Lee, Samantha Yeo, and Jolene Goh, had already identified Mont Kiara as their target area. This initial exploration involved scouting the neighbourhood for a suitable space to launch their venture.
Timing and Opportunity Prevented Immediate Mont Kiara Launch

The decision to defer the Mont Kiara opening was directly attributed to the infeasibility of the plan at that particular juncture. The opportunity to establish a presence in Mont Kiara did not align with the founders' readiness or the market conditions at the time, necessitating a pivot to a different location to commence operations.
PJ Section 51A Became the First Outlet

Following the setback with the Mont Kiara plan, the team proceeded to open their first physical café in Petaling Jaya's Section 51A. This location was chosen as a viable alternative, allowing RAYs to begin its journey and build its foundation, ultimately leading to the later successful expansion into Mont Kiara.

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How did the original Mont Kiara plan become unfeasible before PJ?

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