How did the store clerk feel about the damaged beer?

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The store clerk viewed the damaged beer cans as "children" and was pleased when they were purchased by customers.

Yohei Sato, a store clerk at Happy Food RE Fanz supermarket in Fukushima, Japan, felt a personal connection to the beer cans that were dented during a recent earthquake. He expressed dismay at the idea of these cans being overlooked due to superficial damage, preferring instead that customers purchase them to be enjoyed. Sato was ultimately happy to see the dented cans bought, as it meant they would be consumed and appreciated.
Emotional Attachment to Merchandise

Sato described the alcoholic beverages in the store as being more like his "children" than mere products. This sentiment highlights a deep sense of care and responsibility he felt towards the merchandise, particularly those items that had sustained damage. The thought of these "children" being discarded or sold at a discount solely because of their dented appearance was disheartening to him.
Initiative to Sell Damaged Goods

Following a 7.1 magnitude earthquake that caused merchandise to fall from shelves, approximately 40 beer cans at the supermarket were dented. Rather than treating these cans as unsaleable discounted items, Sato devised a creative approach. He created a handwritten sign with a drawing of a bruised beer can, labelling them as "heroes" who bravely survived the earthquake.
Positive Customer Response and Sales Success

The "heroic" beer cans were sold at their normal price, and Sato's unique marketing strategy proved effective. Shoppers responded positively to the narrative, purchasing the dented cans. Within a few days, all the damaged beer cans were sold out, a success that Sato attributed to the customers, whom he referred to as the "real heroes" for supporting the store.

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How did the store clerk feel about the damaged beer?

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