How did this stall gain fame in the 1960s and 70s?

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The Stall's Fame in the 1960s and 1970s Was Driven by Post-Football Match Crowds and an Unusual Endorsement from the Hong Kong Football Team

The Kiew Yee Teochew Fried Kuey Teow stall achieved significant popularity during the 1960s and 1970s, drawing crowds of customers who frequented the establishment after attending football matches at the nearby Merdeka Stadium. This period of renown was further amplified by a unique endorsement from the Hong Kong football team, who not only patronised the stall but also took the fried noodles back with them to Hong Kong.
Association with Merdeka Stadium Events

During its peak years in the 1960s and 1970s, the stall's operating hours extended from morning until 11 pm. This schedule coincided with the popularity of football matches held at the adjacent Merdeka Stadium, leading to a steady stream of patrons visiting the stall after games concluded. The proximity and timing allowed the fried kuey teow to become a popular post-event meal for football enthusiasts.
Endorsement from the Hong Kong Football Team

A notable testament to the stall's popularity during this era involved the Hong Kong football team. When the team visited Kuala Lumpur for a competition, they experienced the fried kuey teow and were so impressed that they not only consumed it there but also purchased and packed portions of the dish to take back to Hong Kong. This unexpected endorsement from an international sports team highlighted the exceptional appeal of the noodles.

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How did this stall gain fame in the 1960s and 70s?

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