How did Tom Kim’s October win affect Korean TV ratings and re-air viewership?

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Tom Kim’s October win drove record-breaking Korean golf TV ratings and re-air viewership

Tom Kim’s win at the Shriners Children’s Open in October coincided with spikes in Korean TV ratings, with viewership rising compared with other Korean male winners. JTBC Digital, the Tour’s media partner, recorded record viewership figures after Kim’s victory, and a re-air of the final round posted the highest viewership ever among all other re-airs from the past two seasons.
Ratings rose compared with other Korean male winners
When Kim won the Shriners Children’s Open in October, Korean ratings were up relative to other Korean male winners. The change was specifically tied to his win, indicating that his result drew more attention on television than previous comparable Korean victories.
JTBC Digital logged record viewership after the win
JTBC Digital, the PGA Tour’s media partner, registered record viewership figures following Kim’s October win. This record measurement was tied to the coverage surrounding the tournament and reflected a measurable audience surge.
The final-round re-air hit the top re-air mark in two seasons
A re-air of the final round action from the Shriners Children’s Open drew the highest viewership ever among all other re-airs from the past two seasons. The figure was notable not just for being high, but for being the top result across the two-season re-air set.
The net effect was a clear “ratings spike” for Korean audiences
Taken together, the October win, the partner’s record viewership, and the best-ever final-round re-air all pointed to Kim “moving the needle” in Korea. The reported outcome was a sharp increase in both live coverage attention and re-air performance for the tournament.

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How did Tom Kim’s October win affect Korean TV ratings and re-air viewership?

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