How did Uefa describe the Fifa proposal process?

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Uefa Criticised Fifa's World Cup Investment Plan as a "Shabby, Back Room, Opaque Deal"

Uefa has described the Fifa proposal for private investment into the World Cup as a "shabby, back room, opaque deal" that was hatched by Fifa President Gianni Infantino. This criticism highlights a significant loss of confidence in the current Fifa leadership among Uefa and many other members of the global football community.
Loss of Confidence in Fifa Leadership

The proposal, which aimed to raise up to US$4.2 billion by valuing a new commercial subsidiary, the Fifa Forward Enterprise (FFE), at US$20 billion, generated a strong backlash. Uefa stated that the current Fifa leadership has "lost Uefa’s confidence and that of many other members of the football family." This sentiment was echoed by other continental confederations, with Concacaf calling for a "comprehensive reckoning with this presidency" and criticising Infantino's "poor governance and leadership."
Infantino's Proposal for Commercial Subsidiary

Fifa had floated the plan to create the FFE, which would have managed events like the World Cup and the Club World Cup. The organisation suggested that if approved, the project could provide each of its 211 member associations with a one-off payment of US$20 million in early 2027 and increase their funding allocation for the 2027-2030 cycle from US$8 million to US$20 million.
Internal Criticism and Withdrawal of Plan

The proposal faced internal dissent as well. An internal email from Fifa secretary-general Mattias Grafstrom, criticising the plan, was leaked. Grafstrom described the events surrounding the proposal as "a sad and reproachable series of events," emphasising that "the institution, its mission and its responsibility towards world football continue." Ultimately, Infantino withdrew the plan on the Saturday following its initial floating, stating that "Our purpose has always been – and will always be – to unite and improve."

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How did Uefa describe the Fifa proposal process?

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