How do Afloat define Macro, Micro and Unique coffees?

Question

Accepted Answer

Afloat defines its coffee beans as Macro, Micro and Unique based on taste balance, flavour complexity, and special sourcing or processing
Afloat Coffee Roaster categorises its beans into three labels: Macro, Micro and Unique. Macro coffees are described as having a balanced taste for everyday drinking, while Micro coffees are positioned for more depth, complexity and a clean, delicate profile. Unique coffees are defined by special processing methods, rare varietals, or award-winning coffees, with the goal of surprising seasoned coffee drinkers.
Macro is built for daily, balanced drinking
Macro coffees are framed as suitable for a person’s daily cuppa and are meant to feel easy to sip every day. They are described as not necessarily nutty or bold, but balanced in taste.
Micro focuses on complexity with a clean, delicate profile
Micro coffees are described as offering more depth of flavour and complexity than the Macro range. The coffees showcased under Micro are characterised as clean and delicate, with an emphasis on greater complexity.
Unique covers special processing, rare varietals, and award-winning coffees
Unique coffees include beans that have undergone special processing methods, or that come from rare varietals. The label also covers award-winning coffees, with the focus on surprising customers who are already seasoned coffee drinkers.
Afloat roasts each bean to its ideal profile, using origin as a factor
Afloat says its roasting style is not rigid and is instead catered to the ideal roast profile of each specific bean, typically taking its origin into consideration. For example, its recent Kenya Gichataini Washed is described as a denser coffee meant for filter coffee, and the roaster chose a medium light roast to bring out juiciness while also developing ideal sweetness.

Reading history

Hide →

This history is cleared when the page is closed.

How do Afloat define Macro, Micro and Unique coffees?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends