How do altered posters aim to influence non-Malay voters?

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Altered posters aim to instil fear among non-Malay voters by portraying potential DAP candidates in a demeaning way tied to Muslim attire.

Johor DAP chairman Teo Nie Ching said that posters involving potential DAP candidates for the Johor state election were deliberately altered to depict them as Muslim women with improperly worn headscarves. She said the intent was to instil fear among non-Malay voters, particularly the Chinese community, and to discourage them from voting for Pakatan Harapan (PH) in the Johor state election.
The specific change made to the posters
Teo Nie Ching said certain parties altered the posters so that potential DAP candidates were shown as Muslim women with headscarves worn improperly. She framed this as a manipulation of religious attire rather than a neutral depiction of candidates.
The intended emotional effect on non-Malay voters
The stated goal of the altered posters was to instil fear among non-Malay voters. Teo Nie Ching singled out the Chinese community as the group the tactic was meant to affect.
The voting outcome the posters were meant to produce
The posters were described as part of an effort to discourage voters from supporting Pakatan Harapan (PH) in the Johor state election. The warning came in the context of the election timeline, with nomination day set for June 27 and polling day for July 11.
The broader message attached to the tactic
Teo Nie Ching said DAP respects all religions and that the headscarf should not be trivialised. The act was characterised as smear tactics and false information, alongside remarks that it also appeared to show disregard for women.

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How do altered posters aim to influence non-Malay voters?

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