How do brands like Rapid KL and Inside Scoop leverage stamp rallies?

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Rapid KL and Inside Scoop use stamp rallies by turning commuting and purchases into stamp-collecting challenges tied to exclusive rewards.

Rapid KL leveraged stamp rallies through its “Ride & Catch 2.0” collaboration with Mechamato, running from December 22, 2025 to January 22, 2026. Participants collected stamps at selected stations and transport hubs using a Stamp Rally Passport, and those who completed the challenge were eligible to redeem exclusive Mechamato rewards.

Inside Scoop used the same stamp-rally format in its “Rasa-Rasa Malaysia” campaign held alongside Visit Malaysia 2026, running from April 6 to May 11. Customers who bought the limited-edition RM70 Rasa-Rasa Pack received an Ice Cream Passport to collect unique stamps from participating outlets nationwide, with each branch featuring its own stamp design to encourage visits across multiple locations.
Rapid KL links stamp collection to public transport touchpoints and redemption
Rapid KL’s campaign used a dedicated Stamp Rally Passport that guided participants to collect stamps at selected stations and transport hubs. The structure culminated in eligibility to redeem exclusive Mechamato rewards for completing the challenge, and the initiative was described as transforming everyday commuting into a more interactive experience while encouraging public transport use.
Inside Scoop ties stamp rallies to retail purchases and a nationwide outlet trail
Inside Scoop’s approach centred on a limited-edition purchase: the RM70 Rasa-Rasa Pack included an Ice Cream Passport. Customers then collected unique stamps from participating outlets nationwide, and because each branch had its own stamp design, the campaign format pushed participants to visit multiple locations to complete their collection.
Both campaigns use passports to make participation trackable and collectible
Across the two brand examples, participation relied on a passport-style document that set out the stamp-collecting journey. Rapid KL used a Stamp Rally Passport for transport-linked stamps, while Inside Scoop provided an Ice Cream Passport linked to outlets, making the activity easy to follow and complete within the campaign periods.
The campaigns reflect a broader stamp-rally pattern of exploration through stations and places
The stamp-rally concept in Malaysia is presented as an extension of Japan’s established practice, where commemorative stamps are collected at places such as train stations and tourist attractions. In these brand-led versions, the “exploration” element is operationalised by directing people to multiple stops—transport hubs for Rapid KL and participating outlets nationwide for Inside Scoop—so the collecting experience is tied to movement and discovery.

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How do brands like Rapid KL and Inside Scoop leverage stamp rallies?

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