How do consumers plan to adjust their Deepavali menus due to cost?

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Consumers Adjust Deepavali Menus Amid Rising Mutton Costs

This Deepavali, many consumers are altering their traditional menus, primarily by reducing or eliminating mutton dishes, in response to significant price increases for the meat. The cost of mutton, now ranging between RM55 and RM60 per kilogram, has prompted several individuals to limit its preparation to immediate family members or opt for alternative dishes like chicken. This shift reflects a broader concern over the escalating prices of essential food items impacting festive preparations.
Reduced Mutton Consumption for Close Family

Several individuals are planning to serve mutton only to their closest family members due to its elevated price. Gouri Nowuram, 56, indicated that mutton would be exclusively for immediate family, a sentiment echoed by 41-year-old housewife Mathi, who will also limit her gatherings to around 15 people. Similarly, 31-year-old henna artist Indra Devi stated she would prepare mutton dishes solely for her immediate family, citing the current expense.
Complete Exclusion of Mutton from Festivities

For some, the cost of mutton has led to its complete removal from Deepavali menus for the first time. Janane, 30, explained that her family, expecting 80 to 100 guests, cannot afford the estimated three to four kilograms of mutton that would be required. Consequently, they have decided to serve chicken dishes instead, marking a significant departure from their usual festive offerings.
Anticipated Annual Price Hikes by Sellers

Mutton sellers themselves are accustomed to an annual price increase for the meat leading up to Deepavali. Prema, 37, who has been selling mutton for seven years, noted that suppliers frequently raise prices before the festival, prompting her to increase her own prices by approximately RM2 per kilogram. The current price for local mutton, as of November 8, stands at RM60 per kilogram.
Cultural Significance and Dietary Choices

The prominence of lamb and goat mutton in South Asian cuisine is partly due to the religious practice of Hindus, who traditionally do not consume beef. Deepavali, celebrated on November 12 this year, falls within the Hindu calendar month of Kartika. The rising costs have made this culturally significant meat a precious commodity, forcing adjustments in how it is incorporated into festive meals.

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How do consumers plan to adjust their Deepavali menus due to cost?

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