How do local designers inject Malaysian identity into patches?

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Local Designers Infuse Malaysian Identity into Patches Through Cultural and Culinary References

Local designers are imbuing embroidered patches with Malaysian identity by creatively incorporating iconic cultural elements, everyday phrases, beloved local foods, and distinctive imagery. These designers aim to foster a sense of patriotism and provide a unique platform for Malaysians to express their connection to their heritage through wearable art. Brands like Salang Design and Uncommonco are at the forefront of this movement, utilizing local talent and manufacturers to bring their distinctly Malaysian visions to life.
Salang Design Celebrates Malaysian Icons and Cuisine

Salang Design, founded by Deryin Teh, Jiun Pheng, and Wilden Tan, draws heavily on Malaysian culture for its patch designs. Their collections feature recognizable elements such as ais kacang, kopi, roti, and even the iconic bas pekerja (workers' bus) and the Jalan Tun Razak road sign. The "Buatan Malaysia" collection specifically highlights beloved local dishes like asam laksa from Pasar Air Itam and char koay teow. This approach seeks to create a connection with customers who share these cultural touchstones, with their best-selling patches being kopi and roti tag, demonstrating the relatability of everyday Malaysian experiences.
Uncommonco Captures Local Vernacular and Food Culture

Uncommonco, established by Jerrica Khiu and Shaun See, focuses on integrating common Malaysian phrases and popular local food items into their designs. Phrases such as "On The Way," "Hello! I’m hungry," and "Yum-Cha Gang" reflect the everyday language used in Malaysia. Their culinary-themed patches include nasi lemak bungkus, ABC (ais batu campur), and ang ku kueh, all brought to life by local illustrator Ong Siew Guet. The brand's inspiration stems from the success of local-themed pins and a desire to represent Malaysian identity, with Shaun See noting that Malaysians are inherently patriotic, making local elements a compelling choice.
Emphasis on Local Talent and Manufacturing

Both Salang Design and Uncommonco prioritize the use of local talent for their illustrations and designs. Salang Design actively works with local manufacturers, meticulously selecting thread shades, materials, and stitching styles to ensure the authenticity and quality of their patches. While Uncommonco initially explored overseas manufacturers, they found a Hong Kong-based company to be more amenable to their "Asian-slanted designs" and easier to communicate with due to time zone similarities. This collaborative approach with local artists and manufacturers underscores a commitment to supporting the domestic creative ecosystem.
Expressing Patriotism and Personal Connection

The overarching philosophy behind these Malaysian-designed patches is to foster a sense of pride and belonging. Shaun See of Uncommonco believes that patches have a wide reach, allowing individuals to permanently affix them to various items, thereby continuously expressing their identity. Salang Design aims to create a platform where people can openly express their appreciation for Malaysia. This sentiment is evident in their product offerings, which range from RM15 to RM20 for patches, and are designed to resonate with a Malaysian audience, celebrating the unique character and everyday life of the nation.

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How do local designers inject Malaysian identity into patches?

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