How do merchants benefit by selling excess food through Surprise Bags?

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Merchants Can Generate Revenue from Unsold Food Through Value Food's Surprise Bags

Merchants participating in the Value Food app can generate revenue from food that would otherwise go unsold by selling it through "Surprise Bags." This model allows businesses to offer consumers significantly discounted meals, baked goods, and groceries, while simultaneously recouping costs and reducing waste. The platform aims to benefit both businesses and consumers by addressing the issue of food surplus and rising living costs in Malaysia.
Generating New Revenue Streams

Participating merchants, including well-known brands like Krispy Kreme and Kenny Rogers Roasters, alongside smaller establishments such as Lisette’s Café & Bakery, can sell their excess inventory through Value Food. This provides a direct channel to convert unsold food into revenue, which would otherwise be a complete loss. The app facilitates this by allowing businesses to offer Surprise Bags at prices ranging from 50 to 70 per cent below their original retail value.
Reducing Food Waste and Associated Costs

By offering unsold food items through the Surprise Bag initiative, merchants actively contribute to reducing the substantial amount of food waste generated daily in Malaysia. Statistics indicate that food constitutes approximately 35.5 per cent of the 39,000 tonnes of solid waste produced each day, equating to about 13,800 tonnes. Value Food's model directly intervenes in this process, helping businesses avoid the costs associated with discarding edible food and potentially contributing to a more sustainable operational model.
Offering Affordable Options to Consumers

The Surprise Bag concept benefits merchants by creating a mechanism to attract price-sensitive consumers who are looking for affordable meal options. This strategy not only helps clear surplus stock but also potentially introduces new customers to their establishments who might not have purchased at full price. The accessibility of these discounted items addresses the growing concern of rising living costs for Malaysians, creating a win-win scenario where businesses reduce waste and consumers save money.

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How do merchants benefit by selling excess food through Surprise Bags?

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