How do sellers maintain quality with RM5 Menu Rahmah meals?

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Sellers Maintain Quality by Focusing on Core Components and Leveraging High Customer Volume

Sellers are able to maintain the quality of the RM5 Menu Rahmah meals by focusing on essential food components and offsetting lower profit margins per meal with a high volume of overall sales. The initiative is designed to provide a complete and nutritious meal without compromising the integrity of the ingredients used, ensuring that the reputation of participating businesses remains intact.
Quality of Ingredients Remains Uncompromised

The quality of food served in Menu Rahmah meals is not reduced, despite the lower price point. According to Mydin hypermarket managing director Datuk Ameer Ali Mydin, businesses would not intentionally serve low-quality food as it would negatively impact their reputation in the long term. This commitment to quality ensures that the meals, which typically include rice, a choice of protein like chicken or fish, vegetables, and a bottle of mineral water, are wholesome and appealing to consumers.
Profitability Achieved Through Volume and Moderate Margins

Participating sellers can still achieve profitability with the RM5 price cap, earning between RM1 to RM1.50 per meal. While this margin may not cover all operational overheads for the specific Menu Rahmah meal, it is supplemented by the purchasing habits of the majority of customers. Data indicates that only about 15% of customers opt for the Menu Rahmah, while the remaining 85% purchase other items, thereby ensuring the overall financial viability of the establishment.

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How do sellers maintain quality with RM5 Menu Rahmah meals?

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