How do sponsors like CJ Group and Zozo adapt to logistical changes?

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Sponsors Adapt to Logistical Challenges by Relocating Tournaments

Title sponsors CJ Group and Zozo Inc. have adapted to significant logistical challenges brought on by the coronavirus pandemic by relocating their respective PGA Tour events, the CJ Cup and the Zozo Championship, from Asia to the United States for the current year. This relocation allows these prestigious tournaments to proceed, maintaining their role in showcasing top-tier golf talent and providing a platform for emerging Asian players. The sponsors are being recognized for their efforts in facilitating this move.
Relocation to Premier US Venues

The CJ Cup, typically held in South Korea, will take place at Shadow Creek in Las Vegas, Nevada, and has been temporarily rebranded as The CJ Cup @ Shadow Creek. Similarly, the Zozo Championship, usually hosted in Japan, will be contested at Sherwood Country Club in Thousand Oaks, California. These venues are considered world-class and are deemed fitting for the stature of these flagship Asian tournaments on the PGA Tour.
Maintaining Tournament Integrity and Player Experience

Despite the change in location, efforts are being made to ensure the tournaments retain their high standards. CJ Group, for instance, has committed to providing an abundant supply of its well-known bibigo food products and other Korean cuisine for the players at Shadow Creek. This demonstrates a focus on preserving elements of the player experience and cultural connection, even amidst the necessary geographical shift.
Continuation of Platform for Asian Talent

The relocation does not diminish the tournaments' function as a stage for Asia's rising golf stars. The events will continue to feature a mix of the PGA Tour's elite players alongside promising talent from Asia, such as South Korea's Joohyung Kim and Japan's Takumi Kanaya. This ensures that the original objective of supporting golf development in their home countries and across Asia remains a key aspect of the reimagined tournaments.

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How do sponsors like CJ Group and Zozo adapt to logistical changes?

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