How do the new Emei winter travel incentives aim to attract visitors?

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Emei Winter Travel Incentives Designed to Attract Visitors with Multiple Benefits

The Mount Emei Scenic Area has introduced several new winter travel incentives to draw visitors, offering a range of discounts and credits. These promotions are structured to benefit various types of visitors, including general tourists, shareholders, and tour groups, from December 2025 through April 2026. The initiatives aim to enhance the appeal of the region during the colder months by providing tangible value and exclusive access.
Exclusive Currency for Scenic Area Purchases

From January 1 to April 30, 2026, excluding the Spring Festival Golden Week, visitors who purchase full-price tickets for the Qingyin Area or Wannian Area, or hike to the Golden Summit Area from these locations, will receive scenic area exclusive currency. This credit will be equivalent to 50% of the ticket price and can be utilized for a variety of on-site expenses, including dining, accommodation, and the purchase of cultural and creative products at designated partner merchants.
Privileges for Shareholders and Family Members

Between December 1, 2025, and January 31, 2026, excluding national statutory holidays, individual shareholders holding 500 or more shares of Emeishan A stock, along with representatives of corporate shareholders, are eligible for four complimentary benefits. These include free entry to the scenic area, complimentary access to the Wannian Cableway, free snowboarding at Leidongping Ski Resort, and free admission to three major hot springs. Additionally, accompanying family members will receive seven discount privileges covering scenic area tickets, cableway rides, and hot spring access.
Tailored Offers for Tour Groups

The scenic area is also extending tailored preferential policies to various tour groups, such as full-mountain tour groups, large-scale tour groups, inbound tour groups, and study tour groups. Specifically, guides and leaders of inbound tour groups, including those from Hong Kong, Macao, and Taiwan regions, will benefit from a 50% discount on sightseeing bus tickets. Their respective groups will also receive half-price admission to the Mount Emei Scenic Area.

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How do the new Emei winter travel incentives aim to attract visitors?

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