How do the recycled medals contribute to both sustainability and artisan empowerment?

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The recycled finisher medals support sustainability by reusing beauty packaging and empower local OKU artisans through handcrafted production.

The 7th edition of Race for Vision produced 3,000 sustainable finisher medals using 96kg of recycled beauty empties collected through L'OCCITANE's recycling initiatives. Those discarded beauty packaging materials were turned into medals that also function as commemorative card holders, creating a direct link between waste reduction and everyday, wearable items for participants.
96kg of recycled beauty empties are turned into functional medals
The medals were made from 96kg of recycled beauty empties, collected via the brand’s ongoing recycling initiatives. Instead of remaining as discarded packaging, the materials were transformed into 3,000 finisher medals for runners, giving the used empties a second life through a measurable input-to-output conversion.
The medals embed circular sustainability into the event experience
Each finisher received a medal designed as both a commemorative piece and a functional card holder, so the recycled material remained in use beyond the race moment. The event also aligned with circular sustainability practices by encouraging participants to bring empty beauty packaging for recycling, and during the run more than 236 beauty empties were collected for reuse.
Local OKU artisans from AACE and Kawan Guni handcrafted the medals
The medals were handcrafted by local OKU artisans from AACE and Kawan Guni, with each piece made one by one. This artisan-led production created a platform for the community to showcase creativity and craftsmanship while producing thousands of race keepsakes for participants.
Artisan empowerment is tied to the scale of 3,000 handcrafted pieces
Because the event produced 3,000 medals and each was handcrafted, the artisan community’s work was directly reflected in the final count of items participants received. The initiative explicitly combined environmental impact from recycled empties with social impact by creating opportunities for OKU artisans to demonstrate their skills through the production of the medals.

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How do the recycled medals contribute to both sustainability and artisan empowerment?

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