How do these brands market their unique Malaysian patches?

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Marketing Strategies for Malaysian-Designed Patches

Salang Design and Uncommonco employ distinct marketing approaches to reach their target audiences for their uniquely Malaysian-designed embroidered patches. Salang Design utilizes a combination of physical retail presence and participation in bazaars, while Uncommonco focuses on online channels and social media engagement.
Salang Design's Multi-Channel Approach

Salang Design opts for a more traditional, yet effective, marketing strategy that includes both direct consumer interaction and strategic retail placement. They actively participate in bazaars, allowing potential customers to see and feel the patches in person, which is crucial for a tactile product. Furthermore, their patches are available in select physical stores such as Stickerrific, Ilham Gallery, and Salt x Paper, providing consistent visibility in established retail environments. This dual approach caters to consumers who prefer to browse and purchase in person, while also building brand presence through curated stockists.
Uncommonco's Digital-First Strategy

In contrast, Uncommonco leverages the digital landscape for its marketing efforts. Their primary sales channel is their own website, supplemented by active engagement on social media platforms. They notably utilize Instagrammers, who are also part of their social circle, to promote their products. This influencer marketing strategy, albeit informal, capitalizes on personal connections and trust to introduce their patches to a wider online audience, focusing on the visual appeal and shareability of their designs.
The Role of Physical Presence and Online Engagement

The differing marketing strategies reflect the brands' operational models and target customer preferences. Salang Design's presence at bazaars and in physical stores acknowledges the value of direct customer engagement and the tangible experience of their products. This is further supported by plans to launch their own website next year, indicating a future expansion into e-commerce. Uncommonco's reliance on its website and social media aligns with a digital-native approach, aiming to reach a broad audience through online visibility and word-of-mouth within social networks.
Perceived Market Education and Future Growth

Both brands acknowledge that the market for patches in Malaysia is still developing. Shaun from Uncommonco suggests that more education might be needed to fully convey the versatility and appeal of patches to a broader consumer base. This sentiment underscores the importance of their respective marketing efforts, which not only showcase their products but also implicitly educate consumers about the potential uses and aesthetic value of Malaysian-themed patches. Salang Design, on the other hand, believes in the enduring fun factor of patches and plans to explore new material innovations in the future.

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How do these brands market their unique Malaysian patches?

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