How does Adidas’s move compare with Nike and Puma store closures in Russia?

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Adidas Joins Nike and Puma in Temporarily Closing Russian Stores

Adidas has announced the temporary closure of its physical stores and online shop in Russia, aligning with similar moves by competitors Nike and Puma. This decision follows the ongoing invasion of Ukraine, leading numerous companies to suspend operations within the Russian market. While closing its retail and e-commerce presence, Adidas has stated its commitment to continuing salary payments for its employees in the region.
Retail and E-commerce Operations Halted

Adidas will cease the operations of its physical stores and its e-commerce platform in Russia until further notice. This action mirrors the steps taken by fellow sportswear giants Nike and Puma, who have also suspended their retail activities in the country. The company's decision is part of a broader trend of international businesses withdrawing or pausing operations in Russia due to the geopolitical situation.
Continued Support for Russian Employees

Despite the suspension of its business operations in Russia, Adidas has committed to maintaining salary payments for its approximately 7,000 employees in the region. This commitment extends to the roughly 500 Adidas locations situated in Russia and other former Soviet republics. The company's presence in Russia dates back to the 1960s, with a local subsidiary established in 1992.
Financial Impact and Historical Context

Sales within Russia constituted 2.9 per cent of Adidas's total revenues at the close of 2020. While this represents a relatively small portion of its global earnings, the company has a long-standing relationship with the Russian market. Adidas had previously suspended its partnership with the Russian Football Union, a collaboration that began in 2008, in response to the invasion of Ukraine.

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How does Adidas’s move compare with Nike and Puma store closures in Russia?

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