How does AI reduce the cost and time for market research with Automytiq?

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AI Significantly Reduces Market Research Costs and Time Through Automation

Automytiq leverages artificial intelligence to drastically cut both the expense and duration of market research for small and medium-sized enterprises (SMEs). A typical commissioned study that would ordinarily incur costs of SGD 30,000 can now be delivered via Automytiq for approximately SGD 6,000, representing an 80 per cent cost reduction. This is achieved by automating the most labor-intensive aspects of the research lifecycle, including the design of research instruments and the transformation of raw data into actionable reports, thereby shortening timelines from weeks to mere days.
Automation of Research Design and Instrument Creation

The AI within Automytiq automates the intricate process of designing research instruments, such as questionnaires and discussion guides. This automation accelerates the transition from an approved proposal to fieldwork-ready materials, reducing the time required for this critical stage from several weeks down to a matter of days. This efficiency gain is central to the overall time savings offered by the platform.
Streamlined Data Transformation and Reporting

Beyond instrument design, Automytiq employs AI to convert raw data collected during research into customised, narrative-driven reports. This process provides businesses with clear insights into what the data signifies and suggests actionable next steps, eliminating the need for manual interpretation and report generation. This AI-driven transformation of data into bespoke reporting significantly shortens the post-fieldwork phase.
Cost Reduction Through Labour-Intensive Task Automation

The substantial cost savings of approximately 80 per cent are primarily realized by automating the most labour-intensive stages of the market research process. By delegating these tasks to AI, Automytiq bypasses the significant human resource expenditure typically associated with traditional market research methodologies. This allows for a dramatically lower price point, making professional-grade insights accessible to SMEs.
AI-Assisted Secondary Research and Proposal Generation

Automytiq also utilizes AI for secondary research, which involves mapping an SME's target market, analysing the competitor landscape, and identifying customer trends. Furthermore, the platform can transform owner-defined questions captured through a structured questionnaire into a comprehensive research proposal. This AI-driven approach streamlines the initial phases of research, from understanding the market context to defining the study's scope, contributing to both time and cost efficiencies.

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How does AI reduce the cost and time for market research with Automytiq?

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