How does All Things Go differ from major festivals like Coachella?

Question

Accepted Answer

All Things Go Differentiates Itself from Major Festivals Through a Music-Centric, Boutique Experience

All Things Go distinguishes itself from larger, corporatized festivals such as Coachella by prioritizing an immersive live music experience for dedicated fans, focusing on emerging artists and ensuring attendees can see every act on the bill. Unlike festivals that offer a broad range of attractions and feature overlapping set times across numerous stages, All Things Go is designed with a boutique sensibility. This approach appeals to a specific audience of music enthusiasts who attend multiple shows annually and are primarily motivated by the musical performances rather than supplementary entertainment or social media opportunities.
Focus on Undisclosed Artists and Uninterrupted Viewing

Unlike major festivals that often feature dozens of artists across multiple stages with concurrent performances, All Things Go is structured with only two stages. This deliberate setup ensures that there are no overlapping set times, allowing attendees the opportunity to experience every band scheduled to perform. The festival's ethos, stemming from its origins as a music blog, centers on discovering and showcasing emerging talent, emphasizing the live performance aspect over the creation of viral social media moments that dominate many larger events.
Boutique Atmosphere Versus Spectacle

Major festivals like Coachella are known for their expansive offerings, which extend far beyond music. These events typically include large-scale sculptures, amusement rides such as Ferris wheels, diverse culinary and beverage options, and dedicated VIP areas frequented by celebrities and influencers. In contrast, All Things Go cultivates a more intimate, boutique atmosphere. Organizers aim to attract a community of devoted music fans who actively seek out live performances and value the opportunity to engage deeply with the artists, rather than being drawn by non-musical attractions or the potential for social media content.
Independent Ethos in a Consolidating Market

The festival landscape is increasingly consolidated under large promoters like AEG and Live Nation, which own a significant number of major events and are accused of employing practices that limit competition. All Things Go operates as an independent festival, a feat made more challenging by this market dominance. The founders, who transitioned from music blogging to organizing monthly club nights and then their first festival in 2014, have grown the event to be hosted at the Merriweather Post Pavilion, a venue capable of accommodating up to 20,000 attendees daily. This independent spirit is further reflected in their booking strategy, which prominently features women and non-binary artists, a notable differentiation in an industry historically male-dominated.

Reading history

Hide →

This history is cleared when the page is closed.

How does All Things Go differ from major festivals like Coachella?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends