How does am PLUS translate Eastern quiet luxury into B2B commercial spaces?

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am PLUS Translates Eastern Quiet Luxury into B2B Commercial Spaces by Applying Residential Design Principles

am PLUS aims to translate the meticulous planning and human-centric experiences developed from years of luxury residential design into B2B commercial spaces, encompassing corporate offices, retail flagships, and boutique dining. The firm is strategically shifting its portfolio towards a balanced 50/50 split between commercial and residential projects. Andrew Lam, Founder of am PLUS, believes that experiential commercial design can foster cost reduction and efficiency for businesses, while simultaneously transforming conventional commercial settings into environments that stimulate personal creativity and emotional engagement.
Adapting Human-Centric Experiences for Commercial Environments

The firm intends to transpose the "meticulous planning and human-centric experiences" honed in residential projects to the B2B commercial sector. This involves adapting the principles of creating sanctuaries for the mind, body, and soul, a concept Andrew Lam emphasizes as central to contemporary design, to commercial settings. The goal is to move beyond mere functional utility and infuse commercial spaces with a sense of warmth and emotional connection, drawing from the essence of traditional Eastern architecture.
Focusing on Restrained Structural Space and Quiet Aesthetics

am PLUS's approach to commercial design is rooted in the distillation of the spiritual essence of traditional Eastern architecture into serene, restrained structural space and quiet aesthetics. This philosophy prioritizes "exquisite simplicity without excess," achieved through techniques such as capturing natural light and shadow, highlighting the authentic textures of materials like wood and stone, and employing minimalist lines. These elements contribute to an understated beauty that is rich in Eastern philosophical underpinnings, aiming to create environments that are both inspiring and functional for businesses.
Strategic Portfolio Rebalancing Towards Commercial Ventures

Currently, am PLUS operates with a portfolio ratio of approximately 30% commercial and 70% residential. The firm plans a strategic transformation to gradually achieve a more balanced 50/50 ratio between commercial and residential domains. This shift is driven by Andrew Lam's conviction that experiential commercial design offers significant benefits, including enhanced business efficiency and cost reduction, by creating dynamic commercial environments that foster creativity and emotional resonance.

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How does am PLUS translate Eastern quiet luxury into B2B commercial spaces?

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