How does am PLUS balance residential and commercial design?

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am PLUS Balances Residential and Commercial Design Through Strategic Portfolio Shift and Cross-Disciplinary Application

am PLUS currently maintains a design portfolio with a ratio of approximately 30% commercial projects and 70% residential projects. Following the official launch of the CIID Hong Kong Center, the firm, under the guidance of its founder Andrew Lam, is embarking on a strategic transformation to gradually achieve a more balanced 50/50 ratio between commercial and residential domains. This shift involves translating the meticulous planning and human-centric experiences honed in luxury residential design into various B2B commercial spaces.
Current Portfolio Composition

The firm's existing project distribution reflects a strong emphasis on residential design, which constitutes about 70% of its portfolio. The commercial sector currently represents the remaining 30%. This ratio indicates a current specialization and a foundation built primarily on residential projects.
Strategic Portfolio Rebalancing

With Andrew Lam's appointment as Vice Chairman of the CIID Hong Kong Center, a strategic transformation is planned to rebalance the firm's focus. The objective is to move towards an equal split, aiming for a 50% allocation to commercial projects and 50% to residential projects. This adjustment signifies an ambition to expand its footprint and expertise within the commercial design sector.
Translating Residential Expertise to Commercial Spaces

The core strategy for achieving this balance involves leveraging the firm's accumulated experience in luxury residential design. am PLUS intends to apply the meticulous planning and human-centric approach developed for high-end homes to B2B commercial environments. This includes adapting principles for corporate offices, retail flagships, and boutique dining establishments, aiming to imbue these spaces with similar levels of thoughtful design and client experience.

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How does am PLUS balance residential and commercial design?

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