How does am PLUS plan to apply residential design principles to commercial spaces?

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am PLUS Aims to Translate Residential Design Expertise into Commercial Environments

am PLUS intends to leverage the meticulous planning and human-centric experiences honed through years of luxury residential design and apply them to B2B commercial spaces. This strategic expansion encompasses corporate offices, retail flagships, and boutique dining establishments. The firm aims to shift its project portfolio from the current 30% commercial and 70% residential mix towards a more balanced 50/50 ratio.
Emphasis on Human-Centric Experiences in Commercial Design

The core of am PLUS's strategy involves translating the "meticulous planning and human-centric experiences" developed in residential projects into the commercial realm. This approach focuses on creating spaces that foster personal creativity and emotional connection, moving beyond purely functional considerations. The firm believes that by infusing commercial environments with these residential design principles, they can create more inspiring and engaging spaces for employees and customers alike.
Experiential Design for Business Benefits

Andrew Lam, Founder of am PLUS, posits that experiential commercial design holds the potential to benefit businesses directly. This design philosophy is expected to not only transform rigid commercial settings into more dynamic hubs but also contribute to reducing operational costs and enhancing overall efficiency for businesses. This suggests a focus on adaptable layouts and thoughtful material selection that can offer long-term value.
Strategic Portfolio Rebalancing

Currently, am PLUS's project distribution leans heavily towards residential work, accounting for approximately 70% of its portfolio. The firm has outlined a clear objective to rebalance this, aiming for an equal split between residential and commercial projects. This strategic shift is underpinned by the confidence in their ability to successfully adapt their established design ethos to the distinct requirements of the B2B sector.

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How does am PLUS plan to apply residential design principles to commercial spaces?

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