How does Amazon differentiate between third-party and own sales?

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Amazon Specifies Seller Information in Advertisements

Amazon indicates whether products are sold by third-party sellers or directly by Amazon within its advertisements. This clarification is a standard practice to inform consumers about the origin of the goods they are viewing on the platform.
Seller Identification in Advertisements

Advertisements on Amazon's platform include a specification that clarifies the seller. This detail is consistently provided to distinguish between items offered by external vendors and those sold directly by Amazon itself.
Legal Context of Seller Disclosure

This practice of specifying seller information is relevant in legal contexts, such as the case involving Christian Louboutin's claims against Amazon regarding counterfeit products. In such instances, the clarity of seller identification in advertisements is a point of consideration for legal proceedings. The information is presented as part of the advertising content made available to consumers.

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How does Amazon differentiate between third-party and own sales?

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