How does Appier address iOS privacy restrictions for game publishers?

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Appier Leverages AI-Driven Retargeting to Mitigate iOS Privacy Restrictions for Game Publishers

Appier addresses iOS privacy restrictions for game publishers by employing its AI-powered CrossX Retargeting Solution. This platform enables publishers to reactivate their existing high-quality user base and precisely target players with a high Lifetime Value (LTV). By focusing on optimizing key performance indicators such as Cost Per Click (CPC), Conversion Rate (CVR), and Cost Per Acquisition (CPA), Appier facilitates enhanced user acquisition and retention strategies even within a more constrained privacy landscape.
Customized High-ROI User Models for In-App Advertising Games

Appier develops bespoke, high-return on investment (ROI) user models specifically for In-App Advertising (IAA)-oriented hypercasual games. This process involves gathering extensive data on current players and utilizing dynamic video advertisements. The objective is to refine CPC and CVR, thereby creating a more efficient advertising funnel. This data-driven approach allows for the identification of players likely to generate higher LTV, a crucial factor in maintaining profitability.
Strategic Use of Deep Links for Enhanced Engagement

The implementation of deep links from the outset of campaigns is a critical component of Appier's strategy. This ensures that user engagement is effectively channeled, leading to a more seamless experience for players moving between ads and the game itself. By facilitating direct navigation, deep links significantly bolster the success of retargeting efforts, ensuring that activated users are more likely to convert and remain engaged.
Achieving Significant Return on Ad Spend Amidst Challenges

Through the application of its AI solutions, Appier has enabled game publishers like TapNation to achieve substantial financial returns. For instance, TapNation saw a 130% return on ad spend (ROAS) for its game Thief Puzzle within 10 days of a learning period. Continuous optimization of these AI-driven models ensures sustained and stable ROAS, thereby shortening the period required to recoup advertising investments when compared to traditional methods.

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How does Appier address iOS privacy restrictions for game publishers?

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