How does Apple view the synergy between cinemas and streaming?

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Apple says cinemas and streaming are complementary, and theatrical releases do not harm streaming success
Apple views cinemas and its streaming service as complementary rather than competing, with films able to perform in both formats. Senior media executive Eddy Cue said that taking movies to theatres did not hurt the performance of the racing drama F1 on Apple TV, because audiences responded positively in both the cinema and on Apple TV. He also framed Apple’s goal as continuing to make “better and more” TV shows and movies for streaming and for movie theatres.
Apple describes cinema and streaming as “very complementary”
Cue said Apple sees the relationship between theatrical releases and streaming as “very complementary.” He pointed to the way viewers engaged with F1 when it was released in theatres and when it later came to Apple TV, describing positive reactions in both places.
The company says theatrical release did not hurt F1 on Apple TV
Apple’s media leadership specifically tied the synergy view to F1 results and audience response across formats. Cue said going theatrical did not hurt F1, noting that people “loved it” when it was brought out on Apple TV and also “loved it in the theater.”
Apple plans to continue making movies for both theatres and streaming
Apple stated it plans to make additional movies for both its streaming service and movie theatres. Cue explained that some movies are intended for streaming, while others are made for theatres, and Apple would continue doing both.
Apple’s entertainment push includes Apple TV+ since 2019 and award-winning titles
Apple has been distributing original TV series and films through the Apple TV+ streaming app since 2019, and it has cited success with titles such as CODA, F1, The Studio, and Ted Lasso. Cue also said writers are working on a planned sequel to F1, while he discussed continued support for Apple’s entertainment efforts under incoming chief executive John Ternus.

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How does Apple view the synergy between cinemas and streaming?

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