How does AR Rahman maintain artistic integrity in a changing music landscape?

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Maintaining Artistic Integrity Amidst Evolving Music Trends

AR Rahman navigates the dynamic music industry by prioritising artistic integrity, a principle he upholds by critically evaluating his work for lasting value rather than chasing fleeting trends. He consciously chooses to focus on originality and the foundational elements of music, presenting them in a contemporary context. This approach is exemplified by the success of rooted works like "Ponniyin Selvan" and "Kantara," which, despite employing traditional ragas that might not be immediately accessible, possess an undeniable magical quality that resonates with audiences.
Focus on Enduring Quality and Originality

Rahman's method for retaining artistic integrity involves a long-term perspective, where he questions whether his creations will stand the test of time. He assesses songs based on their lyrical content, conceptual depth, emotional resonance, and overall vibe, aiming for a quality that will still be appreciated a decade or two later. This deliberate process ensures that his output is not driven by transient fads but by a commitment to genuine artistic expression and a connection to his roots.
Embracing Roots with a Contemporary Sensibility

Rather than adopting passing trends, Rahman emphasizes the importance of originality and the essence of traditional musical foundations. He seeks to present these rooted elements in a manner that is relevant and appealing to contemporary audiences. This philosophy is evident in his appreciation for projects like "Ponniyin Selvan" and "Kantara," where the underlying traditional musical structures, even those that might initially seem unfamiliar, contribute significantly to the work's captivating appeal.
Acknowledging Technological Shifts While Preserving Essence

While acknowledging the profound impact of technology and streaming algorithms on music production and discovery, Rahman maintains that the core artistic essence must be preserved. He recognizes that digital platforms and evolving consumption patterns present new challenges and considerations for musicians. However, his commitment remains focused on ensuring that the fundamental artistic spirit of his music is not compromised by these external shifts, thereby safeguarding its inherent value and impact.

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How does AR Rahman maintain artistic integrity in a changing music landscape?

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