How does Berjaya Assets operate the Greyhound Café brand in Malaysia?

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Berjaya Assets Operates Greyhound Café Brand in Malaysia via Subsidiary and Licensing Agreement

Berjaya Assets Bhd operates the Greyhound Café brand in Malaysia through its wholly-owned subsidiary, Berjaya Assets Food (BAF) Sdn Bhd. This operational framework is established under a license agreement with Greyhound Café Co Ltd, granting BAF Sdn Bhd the exclusive rights to develop and manage cafes bearing the 'Greyhound Café' trademark within the Malaysian market. The company has already launched its first outlet at ANSA Kuala Lumpur and has recently expanded its presence with a second restaurant in Mid Valley Megamall Kuala Lumpur.
Exclusive Licensing Rights Secured

Berjaya Assets Food (BAF) Sdn Bhd, a fully-owned subsidiary of Berjaya Assets Bhd, has secured an exclusive license agreement with Greyhound Café Co Ltd. This agreement specifically empowers BAF Sdn Bhd to establish and operate cafes under the 'Greyhound Café' trademark throughout Malaysia, defining the corporate structure for the brand's presence in the country.
Initial Outlets Established

The implementation of this licensing agreement has led to the establishment of the first Greyhound Café restaurant located at ANSA Kuala Lumpur. Following this initial launch, a second outlet has been recently opened, further extending the brand's footprint within the Klang Valley at Mid Valley Megamall Kuala Lumpur.
Financial Performance Context

Berjaya Assets Bhd reported an unaudited revenue of RM356.36 million for the financial year concluding on June 30, 2017. This financial figure provides a snapshot of the company's overall economic activity during that period, within which its operations, including the Greyhound Café ventures, contribute to its performance.

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How does Berjaya Assets operate the Greyhound Café brand in Malaysia?

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