How does Bernama balance traditional media trust with digital platform growth?

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Bernama's Strategy for Integrating Traditional Trust with Digital Expansion

Bernama aims to maintain its established credibility as a traditional media outlet while simultaneously venturing into the digital space. The news agency's Editor-in-Chief, Nur-ul Afida Kamaludin, has emphasized that despite the widespread shift towards social media, Bernama does not intend to abandon its foundational role. This approach is underpinned by the belief that a significant audience continues to place trust in Bernama as a traditional media source, a trust that the agency seeks to leverage as it develops its digital presence.
Maintaining Traditional Media's Role

Bernama views its identity as a traditional media entity as crucial, even as it acknowledges the growing prevalence of social media. Nur-ul Afida Kamaludin stated that the agency has a dedicated following and a base of individuals who rely on Bernama through its traditional channels. This existing trust is seen as a valuable asset that Bernama does not wish to sideline, indicating a strategy to preserve and build upon this established reputation.
Embracing Digital as a New Frontier

The digital realm is recognized by Bernama as a new and evolving area of operation. While the agency observes the general migration of audiences towards social media platforms, its leadership has articulated a commitment to not letting this trend diminish the importance of its traditional media functions. This suggests a dual focus, where digital growth is pursued without compromising the core strengths and audience relationships built over years as a traditional news provider.
Leveraging Trust Across Platforms

The recent recognition at the Putra Aria Brand Awards 2023, where Bernama received a bronze award in the media network category, is interpreted by its Editor-in-Chief as validation of its role in information dissemination and journalistic work. This award is seen as a testament to the trust consumers place in Bernama, a perception that the agency likely aims to translate and reinforce as it expands its reach and engagement on digital platforms. The recognition serves as encouragement to further enhance its journalistic standards across all media.

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How does Bernama balance traditional media trust with digital platform growth?

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