How does blockchain track clothing journeys in the rental service?

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Blockchain Technology Enables Transparent Tracking of Clothing Journeys in H&M's Rental Service

H&M's rental service in Berlin utilises blockchain technology to provide unprecedented transparency regarding the journey of each garment. In partnership with circular fashion specialist Lablaco, the service leverages the secure and decentralised nature of blockchain to record and make accessible the complete rental history of every item. Customers can interact with this system by scanning the care tags of rented clothing with a smartphone, which then displays the item's past rentals and previous journeys.
Recording Rental History on Blockchain

All information pertaining to the successive rentals of a garment is meticulously stored on the blockchain through Lablaco's platform, SPIN. This digital ledger acts as an immutable record, ensuring that each transaction and movement of the clothing item is permanently documented. The system is designed to capture details of each rental period, facilitating a comprehensive overview of the item's lifecycle within the rental program.
Direct Customer Access to Item History

Customers participating in the rental trial have the ability to directly access the recorded history of the garments they rent. By scanning the care tag of a rented piece of clothing with a smartphone, consumers can view the item's previous rental experiences and the various journeys it has undertaken. This feature provides a tangible demonstration of the clothing's use and promotes a deeper understanding of its lifespan.
Ensuring Total Transparency Through Immutable Records

The integration of blockchain technology ensures total transparency for the clothing collection offered in the rental service. Each item's history, from its initial rental to subsequent users, is recorded on the blockchain. This immutable record-keeping not only builds trust with consumers but also supports the principles of circular fashion by providing a clear and verifiable account of garment usage and management.

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How does blockchain track clothing journeys in the rental service?

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