How does CHiQ leverage its partnership with the FIS Ski Jumping World Cup?

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CHiQ Maximises FIS Ski Jumping Partnership Through Integrated Branding and Digital Engagement

CHiQ is actively leveraging its position as an Official Data Partner of the FIS Ski Jumping World Cup by integrating its brand across various aspects of the competition, from on-site visibility to digital interaction. This strategy aims to foster deeper connections with a global audience by showcasing its brand at key events and engaging viewers through interactive campaigns. CHiQ’s branding was prominently displayed during the 2025/26 season opener in Lillehammer, Norway, and will continue to be featured at major venues throughout the season.
On-Site Branding and Visibility

During the 2025/26 FIS Ski Jumping World Cup season opener held in Lillehammer, Norway, CHiQ's branding was prominently featured in key areas. This included athlete zones and spectator areas at the historic Lysgårdsbakken hill, which was originally built for the 1994 Winter Olympics. CHiQ intends to maintain this consistent on-site presence at significant venues throughout the entire 2025/26 season, ensuring continuous brand exposure to attendees and participants.
Integrated Media Showcase

Beyond physical presence, CHiQ also enhances its visibility by showcasing televised broadcasts of the ski jumping events. This dual approach of on-site advertising and broadcast integration allows CHiQ to reach a wider audience, combining the immediate impact of live events with the broad reach of media coverage. The brand aims to connect with viewers who appreciate performance and precision, values that align with the sport of ski jumping itself.
Digital Engagement and Interactive Campaigns

CHiQ has launched the "#BringItHome" interactive campaign across international social media platforms to deepen audience engagement. As part of this initiative, the brand created a "CHiQ Panda Skiing" Instagram sticker series. This campaign is designed to encourage user participation and creative expression, particularly appealing to younger demographics and strengthening the brand's emotional resonance with its audience.

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How does CHiQ leverage its partnership with the FIS Ski Jumping World Cup?

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