How does entrepreneur Muhamad Hilmi contribute to PJR?

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Entrepreneur Muhamad Hilmi Supplies Goods at Discounted Prices for the Rahmah Sale Programme

Muhamad Hilmi Mohamed Shaari, a 34-year-old entrepreneur, serves as a strategic partner with the Ministry of Domestic Trade and Cost of Living (KPDN) for the Rahmah Sale Programme (PJR). He actively contributes by supplying essential basic goods such as sugar, flour, chicken, eggs, rice, and cooking oil at discounts of up to 30 per cent. Through his company, Mie MB Trading, Hilmi views this involvement as a social service aimed at ensuring the public can access necessary items at lower prices, counteracting rising costs and opportunistic retailers.
Provision of Discounted Essential Goods

As a strategic partner appointed by Kelantan KPDN in June, Muhamad Hilmi has been instrumental in making essential goods accessible at reduced prices. For instance, during a PJR event held at KSKK Mart in Kota Bharu from September 13 to 18, he supplied 1,500 kilograms of chicken priced at RM6.70 per kilogram. This represents a significant discount compared to the prevailing market price of RM8.30 per kilogram, demonstrating a direct impact on consumer savings for staple items.
Logistical Support and Operations

Beyond sourcing discounted goods, Hilmi's contribution extends to the logistical aspects of the Rahmah Sale Programme. He utilises his own and rented lorries to ensure the smooth transportation of these essential supplies, particularly to more remote or interior areas. This commitment to overcoming logistical challenges is further supported by a team of 40 employees, many of whom are young and enthusiastic, ensuring the efficient delivery and availability of products during PJR events.
Extensive Participation in PJR Events

Muhamad Hilmi's dedication to the Rahmah Sale Programme is evidenced by his widespread participation. He has been involved in a total of 134 PJR events. These events have spanned across four parliamentary constituencies in Kelantan: Kota Bharu, Pasir Mas, Tumpat, and Ketereh. This broad engagement underscores his commitment to extending the benefits of the PJR to a diverse range of communities within the state.

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How does entrepreneur Muhamad Hilmi contribute to PJR?

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