How does Fitness First aim to boost Malaysian fitness motivation?

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Fitness First Aims to Boost Malaysian Fitness Motivation Through the #THATMOMENT Campaign and Experiential Challenges

Fitness First is implementing the #THATMOMENT campaign across Malaysia and other Southeast Asian countries to encourage individuals to prioritise their wellbeing. A key component of this initiative involves a contest offering winners an all-expenses-paid participation in either the Angkor Wat marathon or a climb up Mount Kinabalu, activities identified as significant bucket list goals for Malaysians. To support participants, Fitness First will provide training with their personal trainers to help them prepare for these challenging events.
Campaign Focus on Overcoming Barriers to Exercise

A survey conducted by Cilisos.my and Fitness First among 3,779 Malaysians in September revealed that the primary obstacles to regular exercise are a lack of motivation, cited by 51.32 per cent of respondents, followed by time constraints and the absence of a workout partner. Anusha Segaren, marketing head for Celebrity Fitness and Fitness First Malaysia, highlighted that these common barriers, including finding the gym intimidating, often prevent people from starting their fitness journey. The campaign aims to address these issues by demonstrating that the rewards of fitness extend beyond the gym, fostering confidence, energy, and self-belief.
Experiential Rewards as a Motivational Tool

The #THATMOMENT campaign incorporates a contest designed to provide tangible, aspirational goals for Malaysians. Two winners will be selected for an all-expenses-paid trip to either participate in the Angkor Wat marathon or ascend Mount Kinabalu. These specific challenges were identified in the survey as being among the top five bucket list objectives for respondents, indicating a strong desire to achieve such milestones.
Dedicated Training and Support for Contestants

To ensure participants are adequately prepared for the demanding challenges, Fitness First will provide comprehensive training. The selected winners will undergo a structured preparation program led by Fitness First personal trainers. This dedicated support system is intended to build their confidence and physical readiness, directly addressing the lack of motivation and time often cited as barriers to fitness.
Contest Details and Entry Period

The #THATMOMENT campaign and its associated contest are active across Malaysia, Indonesia, Hong Kong, the Philippines, Singapore, and Thailand. Interested individuals have until October 7 to submit their entries for a chance to win the Angkor Wat marathon or Mount Kinabalu climb. The winners are scheduled to be announced approximately one week after the entry deadline.

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How does Fitness First aim to boost Malaysian fitness motivation?

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