How does FoodNeverComes use dopamine to satisfy cravings?

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FoodNeverComes Leverages Dopamine Release During Anticipation of Reward

The South Korean app FoodNeverComes simulates the act of ordering food delivery to satisfy cravings by tapping into the psychological principle of dopamine release. This neurotransmitter, associated with pleasure and motivation, is triggered by the anticipation of a reward, not solely by its reception. By allowing users to go through the entire process of browsing menus, customising orders, and even tracking a simulated courier, the app provides a dopamine "hit" without any actual food being prepared, purchased, or delivered.
Simulating the Ordering Experience

FoodNeverComes replicates the user interface and functionality of typical food delivery platforms. Users can browse through various restaurant menus, select specific dishes, add customisations, and enter delivery details. The app also includes a feature to track a virtual courier on a map, further enhancing the illusion of a real order. This comprehensive simulation is designed to engage the user in the full ritual of ordering.
Exploiting the Psychology of Anticipation

The core mechanism of the app is rooted in the understanding that dopamine levels rise during periods of anticipation. The developer, Malhee, created the app as a joke after observing a habit of opening delivery apps out of boredom, not hunger. The act of completing the simulated order, particularly pressing the "buy" button, is intended to provide the anticipated pleasure associated with receiving a reward, thereby satisfying the craving, even in the absence of a tangible outcome.
Addressing Habitual App Usage and Cravings

Malhee stated that the app aims to disrupt patterns of habitual app usage, particularly with food delivery services. It is positioned as a tool for individuals who are trying to quit or reduce their reliance on these apps, or for those adhering to a diet who find themselves repeatedly opening such platforms. The app offers a way to address the impulse to order without the consequences of actual consumption.

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How does FoodNeverComes use dopamine to satisfy cravings?

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