How does Hijrah24 align with Keluarga Malaysia values?

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Hijrah24 Plan Aligns with Keluarga Malaysia Values Through Inclusiveness, Togetherness, and Gratitude

The Hijrah24 Plan, Tabung Haji's (TH) strategic transformation initiative for 2022-2024, is designed to align with the core values of Keluarga Malaysia, specifically promoting inclusiveness, togetherness, and gratitude. This alignment is intended to foster the revival of TH's business and investment activities, ensuring its continued excellence and relevance in serving pilgrims and depositors. The plan encompasses 24 strategic initiatives focused on enhancing corporate governance, operational efficiency, and digital transformation.
Fostering Inclusiveness and Togetherness

The Hijrah24 Plan aims to embody the principles of inclusiveness and togetherness by expanding its reach and services to a wider segment of the Malaysian Muslim population. A key target by 2024 is to increase the number of depositors to represent over 50 per cent of Malaysia's Muslim population, indicating an effort to ensure more individuals can benefit from TH's offerings. Furthermore, the plan seeks to significantly boost the usage of the THiJARI platform to over four million users, suggesting a move towards more accessible and inclusive digital services for all depositors.
Demonstrating Gratitude Through Profit Distribution and Assistance

Gratitude is a central value that the Hijrah24 Plan seeks to express through tangible benefits to its depositors. The plan targets the distribution of profits exceeding 0.75 per cent of the Islamic rate of return by 2024, a commitment to sharing the institution's success with those who have entrusted their savings with TH. This builds upon a historical precedent, as TH has distributed RM35.6 billion in profits to depositors from 1986 to the previous year. Moreover, the plan continues TH's commitment to providing financial assistance for haj, having allocated RM2.02 billion for this purpose since 2001, directly easing the financial burden for many Malaysian families undertaking the pilgrimage.
Strengthening Governance and Operations for Enhanced Service

The strategic transformation under Hijrah24 is underpinned by a focus on strengthening corporate governance and operations, which indirectly supports the values of Keluarga Malaysia by ensuring the institution's long-term stability and effectiveness. By aiming to increase the fund size to RM100 billion by 2024 and achieving a Customer Satisfaction Index exceeding 90 per cent, TH is working to enhance its capacity to serve its depositors better. A Member Engagement Index target of over 75 per cent also signifies an intention to foster a stronger, more connected relationship with its members, reflecting a collective spirit.
Digitalisation as a Means to Achieve Inclusive Goals

Digitalisation is identified as a key driver for achieving the aspirations of the Hijrah24 Plan. This initiative is not merely about technological advancement but serves as a tool to make TH's services more accessible and efficient for all depositors. The objective to increase THiJARI users to over four million highlights the plan's commitment to leveraging digital platforms to foster greater inclusiveness and togetherness. By streamlining operations and enhancing user experience through digital means, TH aims to ensure that its services are readily available and responsive to the needs of the Malaysian Family.

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How does Hijrah24 align with Keluarga Malaysia values?

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