How does HKDL link merchandise sales with immersive park experiences?

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HKDL links merchandise sales with immersive park experiences by turning shopping into part of the park story.

HKDL connects merchandise to its attractions through interactive, story-driven experiences that make souvenirs feel tied to specific moments in the park. The resort says this approach transforms items such as plush toys, pins and accessories into keepsakes linked to Disney memories, rather than simple products.
Interactive experiences are built into retail locations
At Grizzly Gulch, the Chip 'n' Dale Lucky Nugget Spin launched in April and recorded more than 30,000 participations by the end of June. The experience combines storytelling, live interactions and surprises, showing how HKDL uses entertainment to draw guests into a retail-linked activity.
Merchandise is presented as part of the guest journey
David Koo, director of merchandise at HKDL, said guests want keepsakes that capture the stories and memories of their visit. He added that interactive experiences help make merchandise a natural extension of the Disney park journey, with the value lying in the memories the item represents.
Park experiences are tied to specific souvenir moments
At the Popcorn Pop-Up Shop on Main Street, U.S.A., guests can catch a “popcorn” to reveal a hidden Pixar pals plushie with cast members on the spot. At the Snow White Grotto beside the Castle of Magical Dreams, the “Lock of Dreams” experience adds a sense of ceremony while also giving guests a souvenir to keep.
Collectibles and themed merchandise have delivered strong sales
HKDL said more than 3.5 million 20th Anniversary-themed merchandise items were sold since late June last year. About 600,000 units of the SouvenEARS collection were sold, while blind-box series inspired by attractions and themed lands passed 500,000 units in fiscal year 2025.

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How does HKDL link merchandise sales with immersive park experiences?

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