How does iQIYI plan to further connect with its Malaysian fanbase?

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iQIYI to Host Second Fan Engagement Event in Malaysia Featuring Actor Cheng Lei

iQIYI is enhancing its connection with its Malaysian fanbase by organising iQIYI STARSHIP 2026 in Kuala Lumpur on September 13th. This event will feature Chinese actor Cheng Lei, an iQIYI International global ambassador, offering fans an opportunity to engage with the platform's stars and content. This marks the second iteration of the iQIYI STARSHIP event in Malaysia this year, following an earlier session in April.
iQIYI STARSHIP 2026 Event Details

The upcoming iQIYI STARSHIP 2026 event is scheduled to take place at Sunway Velocity Mall on September 13th at 1:30 PM. This event serves as a platform for iQIYI to bring its popular Chinese drama actors closer to their Malaysian audience. The presence of Cheng Lei, known for his roles in dramas such as How Dare You!? and Shadow Love, is a key draw for this fan engagement initiative.
Building on Previous Success

This event follows the successful inaugural iQIYI STARSHIP held in Malaysia in April, which featured Chinese actress Esther Yu. The decision to hold a second Malaysian edition this year underscores iQIYI's commitment to fostering deeper relationships with its audience in the region. The positive reception from Malaysian fans, evident in social media comments, indicates a strong interest in such interactive events.
Fan Connection Through Star Appearances

Dinesh Ratnam, Senior Director of iQIYI Southeast Asia, highlighted that these events are designed to allow fans to "step out from behind their screens and celebrate the stories they love, together." This approach aims to bridge the gap between the digital world of streaming and the tangible experience of meeting beloved actors, thereby strengthening the emotional connection fans have with iQIYI's content and personalities. Further information regarding event access will be communicated via iQIYI Malaysia's official social media channels.

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How does iQIYI plan to further connect with its Malaysian fanbase?

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