How does Kembara RIUH support young artists and creatives?

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Kembara RIUH Empowers Young Artists and Creatives Through a Multi-Faceted Platform

Kembara RIUH actively supports young artists and creatives by providing a dedicated platform for them to showcase and sell their products, fostering their engagement with the community, and offering significant sales opportunities. The initiative aims to elevate high-quality creative works from young individuals, thereby contributing to the growth of the creative industry.
A Marketplace for Creative Endeavors

The Kembara RIUH programme functions as a vital marketplace, featuring a curated selection of vendors who present a diverse range of art, creative goods, and food products. For instance, the Riuh x National Youth Day 2024 event in Melaka will host 12 such vendors, all young practitioners in the art and creative sectors. This direct interaction with the public allows these emerging talents to gain exposure and generate revenue from their creations.
Showcasing and Bringing Creations to the Community

A primary objective of Kembara RIUH is to facilitate the showcasing of artistic and creative products directly to the community. By providing these opportunities, the programme helps artists and creatives connect with a wider audience, enabling them to bring their products and innovations to the public. This community engagement is crucial for the development and sustainability of young creative careers.
Demonstrable Sales Success and Expansion

The initiative has demonstrated significant commercial success, indicating a strong market for the products offered by young creatives. Last year, Kembara RIUH achieved approximately RM1.3 million in sales across four locations. This year, sales from just two locations have already surpassed RM1.3 million, prompting the programme's expansion to more locations nationwide due to the encouraging response, with plans to potentially increase to 10 locations next year.
Enhancing Visibility Through Free Concerts

Beyond the marketplace aspect, Kembara RIUH enhances the overall event experience and provides additional visibility for the arts scene through free concerts. These performances feature popular groups and indie artistes, attracting a larger audience to the venues. For example, the Riuh x National Youth Day 2024 event will include free concerts on both Saturday and Sunday nights, featuring acts like Hujan, Insomniacks, Dolla, Bunga, and iamNEETA, thereby drawing more visitors to engage with the creative offerings.

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How does Kembara RIUH support young artists and creatives?

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